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Course Curriculum
| Marketing concepts | 00:00:00 | ||
| Marketing audit and planning | 00:00:00 | ||
| Market segmentation, targeting and positioning | 00:00:00 | ||
| Marketing communication and campaigns | 00:00:00 | ||
| The Product Life Cycle (PLC): a strategic approach | 00:00:00 | ||
| Marketing research | 00:00:00 |
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