Boost your creative skills and creative confidence with a structured approach to idea generation, exploration and development.

Creative problem solving is increasingly recognised as the most sought-after skill in business. This is true across a wide range of industries, and across both private and public sectors. Entrepreneurs, employees, managers, and leaders are all required to find valuable opportunities, generate and develop new ideas and then trial and implement innovative solutions. These processes can be modelled on design activities, where key stakeholders are identified and designed for through processes of research, ideation and prototyping. This is all equally applicable to the development of strategies, products, processes and a variety of socio-technical systems.

This course will help you to learn about the role of creativity in problem solving, and the application of design thinking to different business tasks. You will discover the characteristics of difficult problems, the thinking skills that are used to address them and the various biases that need to be overcome. Through the course content and activities, you will recognise and develop your creative skills, gaining confidence in them and in your capacity to develop them further. This applies not just to individual work, but also to group work, where diverse perspectives and skills can be leveraged.

The course offers an excellent opportunity for professional development, whether you are looking to advance in your current role or change roles or sectors. Through the course, you will apply a structured process to identifying problems and generating wide-ranging solution ideas before selecting and developing one (or more) for communication and implementation. You will have the opportunity to practice these skills in various course-specific scenarios, and also to a project that is relevant to your own professional context. The course is highly interactive, and you will be encouraged, through individual and collaborative work, to apply and manage a selection of evidence-based creative approaches.

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 48 hours of learning.

Note: should you wish to claim CPD activity, the onus is upon you. Cambridge Advance Online accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

Boost your creative skills and creative confidence with a structured approach to idea generation, exploration and development.

Creative problem solving is increasingly recognised as the most sought-after skill in business. This is true across a wide range of industries, and across both private and public sectors. Entrepreneurs, employees, managers, and leaders are all required to find valuable opportunities, generate and develop new ideas and then trial and implement innovative solutions. These processes can be modelled on design activities, where key stakeholders are identified and designed for through processes of research, ideation and prototyping. This is all equally applicable to the development of strategies, products, processes and a variety of socio-technical systems.

This course will help you to learn about the role of creativity in problem solving, and the application of design thinking to different business tasks. You will discover the characteristics of difficult problems, the thinking skills that are used to address them and the various biases that need to be overcome. Through the course content and activities, you will recognise and develop your creative skills, gaining confidence in them and in your capacity to develop them further. This applies not just to individual work, but also to group work, where diverse perspectives and skills can be leveraged.

The course offers an excellent opportunity for professional development, whether you are looking to advance in your current role or change roles or sectors. Through the course, you will apply a structured process to identifying problems and generating wide-ranging solution ideas before selecting and developing one (or more) for communication and implementation. You will have the opportunity to practice these skills in various course-specific scenarios, and also to a project that is relevant to your own professional context. The course is highly interactive, and you will be encouraged, through individual and collaborative work, to apply and manage a selection of evidence-based creative approaches.

This course is certified by the United Kingdom CPD Certification Service, and may be applicable to individuals who are members of, or are associated with, UK-based professional bodies. The course has an estimated 48 hours of learning.

Note: should you wish to claim CPD activity, the onus is upon you. Cambridge Advance Online accept no responsibility, and cannot be held responsible, for the claiming or validation of hours or points.

By the end of the course, you will have a broad understanding of the application of creative approaches, processes and tools, including how to:

• articulate the components of creative work, and the skills (and biases) that are involved
• apply creative processes and tools yourself
• manage the application of creative processes and tools by others
• develop confidence in your creative skills, and in your ability to improve those skills
• represent your own creative skills and experiences, and promote and elicit those of others.